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Old 12-14-2011, 05:33 PM   #1
Jeremy M Draper
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Lightbulb Combining a CrossFit Gym and Medical Clinic

I am a family physician and CF L-1 trainer. I have been exploring the idea of combining both of my passions under the same roof. The two businesses would be separate entities, but united in the purpose of promoting health and a healthy lifestyle.

Please let me know what you think! Would you and your family be interested in this health care model? Any challenges you may foresee?
Jeremy M. Draper, M.D., CF-L1


Support for positioning a CrossFit gym and Family Medicine clinic under the same roof:
• Synergy: Synergy may be defined as two or more things functioning together to produce a result not independently obtainable.
• “Done right, fitness provides a great margin of protection against the ravages of time and disease… A fitness regimen that does not support health is not CrossFit.” (What is Fitness?, CrossFit Training Guide page 18)
• The opportunity to focus on all areas of the Sickness-Wellness-Fitness continuum, not just sickness.
• Both Family Medicine and CrossFit are broad, general, and inclusive:
Family medicine is a medical specialty devoted to comprehensive health care for people of all ages. It is a division of primary care that provides continuing and comprehensive health care for the individual and family across all ages, sexes, diseases, and parts of the body. It is based on knowledge of the patient in the context of the family and the community, emphasizing disease prevention and health promotion. The American Academy of Family Physician's vision is to transform health care to achieve optimal health for everyone.
“The fitness that CrossFit advocates is deliberately broad, general, and inclusive. Our specialty is not specializing. Combat, survival, many sports, and life reward this kind of fitness, and on average, punish the specialist.” (What is Fitness?, CrossFit Training Guide page 18)
• Opportunity to participate in “Forging the Future of Fitness” by implementing CrossFit Kids. A proactive approach to childhood obesity and an inactive, sedentary lifestyle.
• The CrossFit view is that fitness and health are the same thing. In combination CrossFit and Family Medicine can work to minimize side effects, while maximizing side benefits: “It is also interesting to notice that the health professional maintains your health with drugs and surgery each with potentially undesirable side effects whereas the CrossFit Coach typically achieves a superior result always with “side benefit” vs. side effect.” (CrossFit Training Guide page 8)
• Health can now be concisely and precisely defined as increased work capacity across broad time, modal, and age domains. The CrossFit prescription for achieving this fitness is: “constantly varied, high-intensity, functional movement.”
• The potential for the CrossFit Diet Prescription to positively impact a patient’s life is enormous. The prescription for treating and preventing diabetes, hypertension, obesity, and countless others is the same: Eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar.
• The opportunity to make a real impact by providing a simple, functional and straight-forward approach to health. (What is Fitness?, CrossFit Training Guide page 18)
The World Health Organization defined health in its broader sense in 1946 as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity."
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Old 12-14-2011, 08:47 PM   #2
Matthew Vesey
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Re: Combining a CrossFit Gym and Medical Clinic

I am happy I saw this. I am in the process of trying to switch degree paths to a Kinesiology/Physio degree and had a very similar idea.

My Idea was:
I had the plan to orchestrate a Box, a Sports Medicine clinic and a Massage Therapy clinic in one.

I know when talking the idea through with a few groups they ate up the idea like hotcakes. I have family that hit most of the qualifications so was looking at the idea of a family run business.

I know that for me it seemed to be popular so I can only assume it would be the same for you.

I think you have an amazing idea and would definately be interested in hearing how the idea goes.

As for challenges, I would argue the hardest challenge is the first lull of attempting to achieve adequate clients for the cost of running the business.
I could be way off but this would be the prime concern for me.

-Matt
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Old 12-21-2011, 01:42 PM   #3
Katherine Henry
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Re: Combining a CrossFit Gym and Medical Clinic

I think is is an excellent idea. As an athletic trainer, I've been involved in sports medicine for the last 10 years at a variety of levels.

It's something I have been researching how to put together myself but as an ATC, it's a work in progress. I have not been able to sell it yet to enough people but I think we're getting there.

You will probably hit some resistance because it's not how it has "always been done" and people are afraid of change, in general. But all the more reason that the need is there. Finding a way to connect to the community is vital especially those groups who need it the most, the most unhealthy population.

I would sell it to my family, friends, patients and athletes in a heartbeat! I try to use it in my daily practice, as much as I can.

Would love to hear your thoughts on how you're getting started. You have the points there, the right intention and direction. 3,2,1 Go!

Katherine Henry
ATC, LAT, CSCS, CF-L1
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Old 12-21-2011, 06:38 PM   #4
Brian Strump
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Re: Combining a CrossFit Gym and Medical Clinic

If any of you have any questions, I'd be happy to help. I did a blog video post on this, I'll look for it and try to post it.

I've been a chiropractor for 9 years, and the last 2 were spent in Premier Health and Rehab Solutions, and CrossFit Steele Creek. This is set exactly like you are all discussing. I'm not gonna lie, it's ALOT of work to get up and running, but there's no amount of money that can change what I'm doing now. I own both company's and am in charge of all final decision making, albeit with alot of help and great staff and trainers.

We've had several MD/PT/DC visit from all over the US to see what we've done. I'd be more than happy to talk about this, answer questions, pitfalls, etc. As I've talked to more and more athletic trainers, that's also a great profession to be in to tie in CF to your profession.
I have seen more and more affiliates say they have an "MD" on staff, like gives the street cred. Then you research the MD, and they are radiologists, a gynocologist, and one that does anti-aging(see hormone injections)....seriously? A progressive thinking MD, or PT, this is a great idea. After you get over the joking from members, that they come to CF to get hurt so you can get patients, they will all appreciate what you create if done right.

Check out our websites, and shoot me a message and lets talk;wfs
http://www.crossfitsteelecreek.com/
http://premierhealthandrehabsolutions.com/
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Old 12-21-2011, 07:04 PM   #5
Steven Low
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Re: Combining a CrossFit Gym and Medical Clinic

I've been thinking about getting involved in something after I graduate from PT school. We'll see how that turns out.
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Old 12-23-2011, 12:48 AM   #6
Mike Booth
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Re: Combining a CrossFit Gym and Medical Clinic

Interesting concept.

I love the idea of an integrated team of practitioners. I'm not convinced the concept would work with just a family physician. With that said I don't know a lot about the US healthcare system. I've seen Canadian sports clinics thrive on the reputations of sports doctors, and these doctors essentially feed the chiros, physio, nutritionists, etc. with patients.
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Old 12-23-2011, 07:25 AM   #7
Michael E Tancini
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Re: Combining a CrossFit Gym and Medical Clinic

I want to do the same thing. I think it would be awesome.
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Old 12-23-2011, 07:44 AM   #8
Matt McCulloch
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Re: Combining a CrossFit Gym and Medical Clinic

Yeah, I think it would be really cool to have your patients exercise next door to your practice and have a team (dietitian, trainer, you, etc.) to help patients make progress and then evaluate the medical side of their success.

If I were overweight and/or had a chronic disease like diabetes, this model would be especially appealing to me. Same guy overseeing the medical aspects and physical exercise.
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Old 12-23-2011, 08:29 AM   #9
Brian Strump
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Re: Combining a CrossFit Gym and Medical Clinic

This was discussed in another post about how a MD could integrate CrossFit into their practice. Truth is, they can't, regardless of how many think they can, cannot. An MD degree is focused on pathology, and pharmacology, NOT nutrition, kinisiology, movement based treatment protocols, injury rehab or prevention, etc. That's just not in the medical schools, probably never will be.

You will have to get that after your actually school, from seminars, books, etc. But most MD's won't/can't prescribe too much of that since it's not their primary field, and they are much less likely to avoid malpractice by telling patients to stop doing what's hurting, and writing for pain meds, than having the time to teach them what's correct. That's what paying $90,000+ in malpractice insurance premiums will do.

My advice would be looking into PT/DC schooling which is based much more on the function of the human body, than the pathology of it. Even a good athletic training program would be suitable, although, you can't open a practice as an athletic trainer, if that were an end goal.
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Old 12-23-2011, 10:14 AM   #10
Brian Strump
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Re: Combining a CrossFit Gym and Medical Clinic

Quote:
Originally Posted by Matt McCulloch View Post
Yeah, I think it would be really cool to have your patients exercise next door to your practice and have a team (dietitian, trainer, you, etc.) to help patients make progress and then evaluate the medical side of their success.

If I were overweight and/or had a chronic disease like diabetes, this model would be especially appealing to me. Same guy overseeing the medical aspects and physical exercise.
In an ideal world, this would be correct. However, most people that have chronic diseases, and are overweight got that way because of lifestyle choices. And 2 of their choices were eat like crap, and not exercise.
Like I said, great idea, which is what lead me to operate our facility as such, but the greater benefit is coming from the opposite direction. People come to CrossFit with injuries, or they come to CrossFit with the diabetes or chronic disease...THESE are the people that WANT to change!!!! THESE are the people that we work with in the office and treat them, and follow their nutrition closely.

It is 100 times easier to convert someone seeking CF or exercise in general into a good patient, than to take a patient and attempt to get them interested in CrossFit.
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